Facebook ads
October 7, 2020
Nikson
July 2020
Best video commercial
Problem
Is your business using TikTok? Wondering how to advertise on TikTok?
In this article, you'll learn how to create TikTok ads to promote your products or services.
With more than 500 million active users worldwide, TikTok presents an enormous opportunity to advertisers. Not only has TikTok surpassed Twitter and Snapchat in popularity but it's also less saturated with ads than its older counterparts. The visual app—which allows users to edit and share 15-second videos with built-in filters, effects, and music—has truly shaken up the marketing world with its unprecedented virality.
Solution
While larger businesses like Nike, Disney, and Grubhub have swiftly taken to advertising on TikTok to drive huge impressions, TikTok ads might be less affordable for smaller businesses.
Because ads on the platform are new and rare, they come at premium costs that start at an average of $10 per CPM and can go up to $300,000 total budget for larger campaigns. Moreover, TikTok campaigns require a minimum investment of $500 so they might not be a great fit for your business if you're looking for more affordable and predictable advertising options.
If you decide TikTok ads are a worthy investment for your business, here's how to get started.
Once you've selected your preferred placements, follow the prompts to enter all of the details necessary to start running your ad, including any relevant URLs, display names, images, and categories. You can also select up to 20 keywords to describe your website or app, which will then be used to match your products with the right audience.
In the Budget & Schedule section, set the budget for the ad group. You can choose either a daily budget (the amount you're willing to spend each day) or a total budget (the total amount you're willing to spend for the duration of the schedule). Note that there's a $50 minimum for the daily budget and total budget at the ad group level.
